Business

Catherine Ferris McPherson, Associate Dean and Department Chair

Donovan Branche, Sungil Chung, Janet Ewing, Clayton Smith, Joseph Sprangel, Joanne Tritsch

We prepare students to embark on the next phase of their lives, whether it is entering the work environment or pursuing graduate studies, with a powerful skill set. Students will develop the ability to assess a situation, choose effective business tools, and adapt to often complex and changing environments.

We offer several challenging and focused baccalaureate options for both undergraduate residential programs and for distance learning students through MBU Online. Our bachelor of arts in business has a strong broad-based core covering all the fundamental components necessary to understand the business world and the dynamic environment in which it operates. Students complete the core, as well as at least one area of emphasis, specific to their needs and interests. Emphasis areas include: management, marketing, accounting, human resource management, and project management. (Note: Students may complete no more than two areas of emphasis.)

A bachelor of science in business is also available.

The second baccalaureate option available to students in undergraduate residential programs is a Marketing Communication major. This unique major focuses specifically on marketing and communication theory and practice and equips students to understand, assess, and navigate in a world that is increasingly diverse. Students will gain knowledge and skills enabling them to understand different contexts, cultures, and media and be able to leverage the power of effective, informed and targeted communication. There are two tracks available in the Marketing Communication degree option: Integrated Marketing and Communication Studies. Students have the opportunity to become effective and impassioned communicators, decision makers, and team players.

Finally, residential and online students may enroll in our BA in Marketing program. This exciting program blends business and marketing, and is informed by industry experts who will guide students through real world scenarios in this comprehensive and cutting edge program.