BUAD 336 : CROSS-CULTURAL GLOBAL MARKETING(IW)

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Studies marketing concepts and decision making across cultures, both domestic and international. Emphasis on comparative differences in markets, marketing functions, and socio-economic and cultural differences between domestic and international marketing. Cross listed as COMM 336.

Prerequisites

BUAD 230.

Overview

Department

Business

Credits

3

General Education Core Requirement

I - International,
W - Writing