Marketing and Communication (BA)

Catherine Ferris McPherson, Coordinator

This interdisciplinary field combines integrated marketing and communication studies. Students develop skills in oral presentation, writing, critical thinking, and visual literacy. They also acquire knowledge about the media, market research, target audiences and consumer behavior. The major prepares students for work in a wide range of careers in business, mass media, non-profits, graduate school, as well as to pursue their passions in civic and global engagement.

Civic Engagement and International Experience

• Internships provide non-profit organizations and governmental offices with public relations, advertising, video production, writing, and editing. 
• Students may conduct internships with local media, as well as with the Office of External Affairs.
• Class projects require production of materials, including short documentaries, news releases, and integrated marketing communication campaigns, for nonprofit organizations.
• Seniors may choose a civic or global engagement focused case study, thesis, or a project, e.g., developing the social media plan for a Veterans Administration Hospital.