COMM 240 : ADVERTISING

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Examines the history, functions, practices, and criticism of advertising. Students learn the creative process of the profession, as well as ways to become more critical consumers of advertising messages. Includes community-service learning and a group project for a nonprofit organization. Cross listed as MKTC 240. Recommended background: COMM 100.

Recommended Prerequisites:

COMM 100.

Overview

Department

Communication

Credits

3