Marketing (BA)
The BA in Marketing program does more than prepare students for entry-level content, analysis, and strategic positions in the marketing industry; it takes a holistic approach providing a forward-looking curriculum that focuses on advancement. This is a program designed to carry them through mid- and upper-level marketing management careers. This program blends business and marketing to establish a top-tier educational base, capped by three possible concentrations designed for today’s workplace, as well as tomorrow’s. Informed by faculty and subject matter experts from major brands, boutique agencies, creative non-profits, and innovative start-ups, the Mary Baldwin Marketing BA is an extremely comprehensive experience designed to kickstart the journey into a successful and fulfilling marketing career.
Clayton Smith, Program Director
Core Courses
Concentration Areas
All students must choose a concentration area.
Marketing Management
The Marketing Management concentration is designed to give students deeper insight into organizational marketing strategy and to equip them to manage teams from Day One. Potential job titles for Marketing Management graduates include Social Media Manager, Marketing Coordinator, Brand Manager, and Account Manager.
Integrated Marketing
The Integrated Marketing concentration prepares students for holistic, 360° marketing careers that emphasize multichannel strategies and trans-media marketing solutions. Potential job titles for Integrated Marketing graduates include Content Creator, Brand Strategist, Copywriter, and Public Relations Specialist.
Consumer Insights
The Consumer Insights concentration offers students an enhanced education in marketing data analysis, preparing them for high-demand positions in the increasingly data-driven world of marketing. Potential job titles for Consumer Insights graduates include Digital Marketing Analyst, Market Research Specialist, Marketing Analytics Manager, and Marketing Strategist.