Strategic Communication (BA)

BA in Strategic Communication

Strategic communication is the process of delivering information that advances an organization's objectives, whether between the organization and employees, government agencies, or non-profit agencies. It involves understanding the audience, creating the message, and using the most effective channels to deliver it.

A major in Strategic Communication typically focuses on preparing students for careers in marketing and communication, with an emphasis on developing strategic approaches for organizations to reach and engage target audiences. Strategic communication includes careers in advertising, marketing, PR, digital strategy, and social media, all of which involve utilizing language, and often photographs and video, to distribute a company or organization's message both internally and externally. It also covers the critical topic of Crisis Communication.