Catherine Ferris McPherson, Coordinator
Marketing is deﬁned by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging oﬀerings that have value for customers, clients, partners, and society at large.
Marketing practice tends to be seen as a creative industry, which includes research, advertising, distribution, and selling. At Mary Baldwin, students will view the marketing function through the lens of sustainability and creating ethical and socially responsible business practices.
The importance of marketing oneself or one’s business cannot be underestimated. The marketing minor allows students across the university to add this important skill set to any major they may choose to pursue, including business. This exciting curriculum will focus on the theory and practice of marketing and its importance to any industry or organization.