MKTC 328 : SPONSORSHIP STRATEGY
This course focuses on the strategy, development, and execution of sponsorships in sports and live events. Students will learn how to evaluate sponsorship assets, pitch to potential partners, develop activation plans, and measure success. The course combines case studies with hands-on projects to prepare students for roles on both the brand and rights-holder side of the sponsorship equation.
Prerequisites
BUAD 230 or permission of the instructor